产品
Multi tool use
提示：本条目的主题不是
商品。
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基础概念 |
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产品 · 定价 · 分销
服务 · 零售 · 宣传
品牌管理 · 大客户营销
营销道德 · 营销效果
营销調查 · 市場調查
市场划分 · 营销戰略
市场优势 · 操纵市场
市场流程外包
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促销内容 |
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廣告 · 品牌 · 宣传
包销点 · 促销 · 推销
直效营销 · 精準营销
植入式营销
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宣传媒体 |
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印刷 · 出版 · 广播
户外广告 · 互联网营销
销售网点系统 · 赠品促销
数码营销 · 广告游戏
产品推广 · 品牌大使
口碑营销 · 滴水式营销
多层次营销 · 遊擊式营销
伏击式营销 · 病毒营销
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产品（Product），是用来满足人们需求和欲望的物体或无形的载体。
消费者购买的不只是产品的实体，还包括产品的核心利益（即向消费者提供的基本效用和利益）。产品的实体称为一般产品，即产品的基本形式，只有依附于产品实体，产品的核心利益才能实现。期望产品是消费者采购产品时期望的一系列属性和条件。附加产品是产品的第四层次，即产品包含的附加服务和利益。产品的第五层次是潜在产品，潜在产品预示着该产品最终可能的所有增加和改变。
在供應鏈上，上游工廠的產品是下游工廠的生產原料或耗材，例如塑膠粒、紙皮盒、玻璃鏡片、電腦中央處理器、油漆、火水等。
工業革命後的分工思維與「產品」的觀念誕生密不可分，也是商業與市場經濟的基礎單位。
相關
- 4P
- 副產品
- 農產品
- 製成品
- 軟體產品
- 硬體產品
- 資訊產品
- 通訊產品
- 通信產品
- 電信產品
- 電腦產品
- 手機產品
- 電子產品
- 科技產品
- 其他產品
參見
腳注
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查询維基詞典中的产品。 |
| 规范控制 |
- GND: 4139399-5
- NDL: 00572055
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財貨種類
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| 稀少性 |
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| 需求的交叉彈性 |
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| 需求的收入彈性 |
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競爭性和排他性
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| 外部效應 |
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0lu0OZ
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