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MTV Tres
Launched	August 1, 1998; 20 years ago (1998-08-01)
Owned by	Viacom Media Networks (Viacom)
Picture format	480i (SDTV)
Country	United States
Language	English Spanish
Broadcast area	Nationwide
Headquarters	Miami, Florida
Formerly called	MTV S (1998–1999) MTV Español (1999–2006)
Replaced	MásMúsica TeVe (1998–2006) MTV Español (1999–2006)
Sister channel(s)	MTV, MTV2
Availability
Terrestrial
Digital terrestrial television	Channel 41.1 (Santa Barbara, California)
Satellite
DirecTV	Channel 445 (SD)
Dish Network	Channel 872 (SD)
G-18	4040 V / 29270 / 3/4 VCT 766 / Channel 770 (West) (Transponder 17)
SES-2	11750 V / 7320 / 7/8 VCT 553 / Channel 210 (East) (Transponder 2)
Cable
AT&T U-verse	Channel 507 (SD) Channel 3143 (SD)
IPTV
Verizon FiOS	Channel 273 (SD) Channel 1660 (SD)

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MTV Tres (taken from the Spanish word for the number three tres, stylized as tr3s) is an American pay television network owned by Viacom Global Entertainment Group, a division of the Viacom Media Networks subsidiary of Viacom. Programming on MTV Tres includes lifestyle series, customized music video playlists, news documentaries that celebrate Latino culture, music and artists and English-subtitled programming in Spanish, imported from the MTV España and MTV Latin America channels, as well as Spanish-subtitled programming from MTV.^[1] The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34.^[2] MTV Tres is currently headed by executive vice president and general manager Jose Tillan.

As of August 2013, MTV Tres is available to approximately 36 million pay television households (totaling 32% of households with television) in the United States.^[3]

History

MTV Español

MTV Español logo.

On August 1, 1998, MTV Networks launched a 24-hour digital cable channel, MTV S (the "S" standing for "Spanish").^[4] On October 1, 2001, the channel was relaunched as MTV Español,^[5] focusing on music videos by Latin rock and pop artists.^[6] The rebranded network mainly utilized the eight-hour automated music video playlist wheel used by sister networks MTV2, MTV Hits and MTVX (later MTV Jams) without any original programming, except for repurposed content from MTV's Latin America networks.

Acquisition of MásMúsica TeVe

Más Música logo.

Más Música TeVe, founded in 1998, was a network distributed in the United States on pay television that aired music videos from various Latin American music styles, including salsa, cumbia, regional Mexican, and contemporary Spanish-language hits. Founded by Eduardo Caballero of Caballero Television,^[7] MásMúsica TeVe carried the minimum requirements of educational and public affairs programming on weekends, and it was carried mainly on low-power television stations throughout the United States.

In December 2005, Viacom acquired MásMúsica and ten of the network's affiliated stations. The sale was closed down in January 2006.^[8]

Launch of MTV Tres

MTV Tr3s logo used from 2006 to 2010.

MTV Tres unofficially launched on September 4, 2006, when it became available on all subscription providers that previously carried MTV Español. On September 25, 2006, MTV Español and MásMúsica TeVe officially merged. The first program to air on the newly formed channel was the premiere of Mi TRL at 4:30 p.m. Eastern Time.

In its beginnings, MTV Tres's programming schedule was significantly more repetitive than MTV Español was in its last days. The channel aired shows such as Hola, My Name is MTV Tres, the Top 20 Countdown, Los Hits, Mis #1s, Sucker Free Latino (only running two new shows per week), Latina Factor, Mi TRL, MTV Trespass, Los Premios MTV Latinoamérica 2006, Making the Video and Diary; the latter two and many other programs from MTV are merely subtitled into Spanish rather than carrying re-dubbed versions. These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and diverse, with changing music video blocks airing several times in the day.

Relaunch as Tres

On July 12, 2010, MTV Tres dropped the MTV name from its logo and name, officially rebranding as simply Tres.^[9] With the rebrand, the network expanded its programming to include additional acquired MTV programs and series from Viacom's Latin American networks. Eventually, Viacom re-sold some of the stations acquired in the Más Música deal in California and Texas back to Caballero Television, and has drawn down the amount of broadcast stations carrying the network.

Programming

Tres broadcasts on an Eastern Time schedule (with programs shown at earlier or later times depending on the location) and does not timeshift its programming for other U.S. time zones due to the lack of an additional feed for the Pacific Time Zone. As such, promos for Tres programs reference airtimes for both the Eastern and Pacific time zones (for example, the now-defunct Mi TRL, is promoted as airing on Mondays at 4:30 p.m. Eastern, and simultaneously airs at 1:30 p.m. in the Pacific Time Zone).

Music video programs

Since 2014, MTV Tres broadcasts music videos for at least 22 hours each day (though like their sister networks NickMusic and CMT Music, the titles of the 'programs' now merely delineate an hour for electronic program guides than provide any actual video theming). Music blocks that are airing and have aired on the station are as follows:

Current

• 
  Exitos- The latest chart topping hits from today's Latin artists


• 
  2x1- Features two videos per artist


• 
  Fresh-Features the latest music videos


• 
  El Flow- Reggaeton, Urban Bachata and Latin Hip Hop Music Videos


• 
  La Hora Nacional- Features Indie Latin artists


• 
  Tropicalismo- Features Reggaeton, Bachata and Tropical pop music videos


• 
  ReMexa – features music videos of different Regional Mexican music genres including Banda, Ranchera, Duranguense and Norteña.


• 
  Clasicos- Classic music videos (though most are from after 2010 but before 2015)


• 
  Cafeina- Early morning music video mix

Former

• 
  Classic Co.^[10] – The program, which aired weekdays at 10:00 a.m. Eastern Time, featured a mix of videos from Latino artists of the 1980s and 1990s such as Selena, Ricky Martin, and Marc Anthony. The title is most likely an English-language play on the Spanish term for "classic", clásico, as the title might stand for "Classic Company". The program was discontinued in early 2008.


• 
  Los Hits^[11] – Based on MTV's Big Ten and Más Música's Los Top 10, this program featured the most popular videos in rotation on MTV Tr3s. It was hosted by Carlos Santos or Denise Ramirez featuring interviews with popular artists, however the program would drop its VJ format in March 2007. The program was discontinued in mid-2007.


• 
  Tr3s or False – This program was a music video/text message-based game show that awarded viewers points, which could be redeemed for prizes, for answering questions correctly. The program was discontinued in early 2009.


• 
  Music My Guey – This program focuses on viewer requested music videos.


• 
  Top 20^[11] – Similar to Las 40 Principales from Más Música, this program is a countdown of the top 20 videos in rotation on the channel during the week. In late June 2008, the network changed the show's format; most music videos are no longer played in their entirety; the show has been hosted since that point by Carlos Santos.


• 
  TXTO (pronounced "texto", Spanish for "text")^[12] – This program is a block of music videos requested by callers who send text messages to the channel, in English or Spanish, dedicating videos to friends or family. Although it is loosely based on Tu Email from Más Música, TXTO does not feature a VJ who reads the e-mails. However, there may be occasional VJ spots in the program. TXTO URB is a spinoff series that is dedicated to urban music videos.^[13]
  


• 
  ¡Rock! – This program aired mostly during the late night hours, and featured a mix of rock music videos from American and Latin-American bands. Among the American bands featured in the lineup were the Deftones, which contain Latino vocalist Chino Moreno and turntablist Frank Delgado, and Incubus, which contain Latino drummer Jose Pasillas. The program was discontinued in October 2007.


• 
  MixMex^[14] – A music video program featuring artists from Mexico; it was replaced with ReMexa in March 2009.


• 
  Street Mix (later known as El Sonidero) – A block of urban music videos, focusing on hip-hop, reggaeton and R&B artists, and includes Spanish-speaking artists with occasional American videos from non-Latino, English-speaking artists.^[15](was called EL Sonidero until September 2008)


• 
  Videoteca (formally known as V.P.M., short for Video Party Music^[16]) – This program focused on rhythmic videos; Videoteca was cancelled on July 12, 2010, concurrent with the network's relaunch.


• 
  Videorama - General music video mix that aired during the daytime hours


• 
  Videosomnia - General music video mix that aired during the overnight hours (Similar to MTV After Hours)

The following music video programs were hosted by VJ's who primarily host in English:

• 
  Sucker Free Latino – Hosted by L. Boogs; this program is similar to Más Música's Zona Urbana and is based on MTV's Sucker Free, featuring popular hip-hop, R&B and reggaeton music videos, mostly from Latino artists; however, some of the featured videos may be performed by American artists like The Fugees or Ludacris, with interviews included (replaced with SFL5)


• 
  Mi TRL – Based on MTV's Total Request Live and Más Música's Pidelo, and hosted by Carlos Santos, new episodes air each Thursday at 4:30 p.m. Eastern Time (with rebroadcasts throughout the week on Tr3s as well as rebroadcasts on MTV Hits); the program featured the ten most requested videos based on voting on the MTV Tr3s website, featuring live performances and interviews (discontinued along with TRL in November 2008, then revived in February 2009 as Entertainment as a Second Language)


• 
  Indie 101 – Hosted by Martin Chan, this program – which is similar in format to Más Música's Rokmania – focuses on indie rock bands from Latin America.

Non-music programming

Some reality and scripted series formerly aired on the channel, which are acquired from the flagship U.S. MTV channel (and subtitled in Spanish) as well as from MTV Latin America and Nickelodeon Latin America (which are natively broadcast in Spanish and subtitled in English for broadcast on American television). These types of programs aired for no more than three hours at a time, thus allowing more music videos to be played during the day. Some of the programs had little or nothing to do with Latino culture and possibly only aired on Tres to allow Viacom to maintain syndication rights to the programs without threatening ratings on higher-profile networks.

Tres introduced "Tres Jr.", a Spanish-language version of the Nick Jr. block, in July 2010, featuring Spanish-language dubs of Nick Jr.'s Blue's Clues (branded as Pistas de Blue and only including the episodes hosted by Steve Burns) and Wonder Pets. The block was discontinued in October 2010.

Class A affiliates (and previously, former full-power affiliate KBEH-TV) aired archived Nick Jr. series Allegra's Window and Gullah Gullah Island in order to fulfill E/I programming requirements set by the Federal Communications Commission.

Since 2014 Tres has removed almost all of their non-music programming and broadcasts music videos for at least 22 hours each day.

Current programming

• Quiero Mi Boda


• 
  Quiero Mis Quinces – a version of My Super Sweet 16, with the exception of the celebration being held at age 15; episodes focus on elaborate quinceañera ceremonies, the norm in most Latin-American countries


• Ninas Mal

Former programming

• Bellator Fighting Championships


• 
  Blue's Clues (Pistas de Blue, dubbed in Spanish)


• 
  Bob The Builder (Bob el constructor, dubbed in Spanish)


• Boiling Points


• 
  Casados con Hijos (Colombian version of Married... with Children, subtitled)


• Dancelife


• Dismissed


• George Lopez


• I Bet You Will


• 
  Impact Wrestling (wrestling show, translated in Spanish)


• Isa TKM


• Jersey Shore


• Juegos Prohibidos


• Lucha Libre USA: Masked Warriors


• Mind of Mencia


• Pimp My Ride


• Pocoyo


• Room Raiders


• Run's House


• Short Circuitz


• 
  SpongeBob SquarePants (Bob Esponja, dubbed in Spanish)


• 
  Wonder Pets (Las Mascotas Maravilla, dubbed in Spanish)


• Entertainment as a Second Language


• Karlifornia


• Lugar Heights


• Mis ViDeos Locos!


• Music My Güey


• Pimpeando


• Rock Dinner


• Speak Tr3s


• Yo Soy Jenny Rivera

Free-to-air affiliates

KVMM-CD, channel 41 of Santa Barbara, California is the only MTV Tres affiliate that still broadcasts free-to-air as of August 2015, as well as the only free-the-air broadcast asset Viacom has remaining.

Most of the broadcast stations that aired MTV Tres served communities with large Hispanic populations. Upon the merger of Más Música and MTV Tres, however, former Más Música affiliate WZXZ-CA in Orlando, Florida switched to MTV2, before affiliating with America TéVé, and WUBX-CA and WBXU-LP in the Raleigh/Durham/Fayetteville, North Carolina market ceased operations completely. Eventually Viacom let their affiliation agreements lapse with their broadcast affiliates, and those other stations have become affiliates of other networks, or ceased all operations. Viacom's carriage agreements with cable providers also often saw the Tres cable channel preferred for carriage over a local affiliate, and most stations were unable to find cable coverage with Tres programming, notwithstanding existing complications involving low-power stations and cable carriage.

Former affiliates

References