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Bombo Radyo Philippines
Basta Radyo... BOMBO!

Type	Private (PSE: BRP)
Industry	Radio Network
Founded	July 6, 1966 (52 years ago)
Founder	Don Marcelino Florete Sr.
Headquarters	Makati City, Philippines
Key people	Dr Rogelio M. Florete (Chairman) Margaret Ruth C. Florete (President and CEO) Rogelio M. Florete, Jr. (EVP) Jose Jenil C. Demorito (AVP)
Revenue	₱3.525 billion (FY 2016)
Net income	₱3.525 billion (FY 2016)
Owner	Consolidated Broadcasting System, Inc. (CBS) Newsounds Broadcasting Network, Inc. (NBN) People's Broadcasting Service, Inc. (PBS)
Parent	Florete Group of Companies
Website	Official Website

Bombo Radyo Philippines is one of the largest radio networks in the Philippines spanning across 24 major areas in the country. It is a conglomeration of three smaller radio networks: Newsounds Broadcasting Network, Inc. (NBN), People's Broadcasting Service, Inc. (PBS), and Consolidated Broadcasting System, Inc. (CBS). It is composed of 20 Bombo Radyo stations and 11 Star FM stations across the Philippines. Bombo Radyo is owned and managed by the Florete Group of Companies which also manages banking and pawnshop operations. Its main office and headquarters are located at Florete Bldg., 2406 Nobel corner Edison Streets, Makati City.

Bombo Radyo Philippines AM division, despite the absence of a single radio station in the capital city of Manila (but maintaining a Newscenter In Makati), is by far consistently strong in ratings particularly in the Visayas and Mindanao regions.

The Bombo Radyo brand has been closely associated with fearless commentaries and controversial exposes against prominent and powerful Filipino politicians, thus making it popular among the masses.^[1]

As Bombo, the Spanish language name for a drum, serves as the name of the station, it is no surprise that a bass drum serves as the network logo. And the bass drum beats were used between breaks during newscasts.

History

Its flagship station, Bombo Radyo Iloilo, based in Iloilo City was founded in July 6, 1966, from the start, the station's studios were located inside the Florete Building in Mapa Street, until they were relocated to the Bombo Radyo Broadcast Center alongside Luna Street in Lapaz District. The station has been enjoying the prestige honor of consistently being the number one radio station since its inception during the 1970s.

DYFM was then part of the Northern Broadcasting Corporation. Don Marcelino, the grand old man of Bombo Radyo, accepted a joint venture agreement with former Ilocos Sur Governor, Antonio D. Villanueva, enabling the station to begin its broadcasts.

From humble beginnings and starting with a small number of employees, the Florete Group then acquired the operations of NBC with 10 stations and 2 affiliates in the whole archipelago. It also entered an management alliance together with CBS, NBN and PBS.

In 1976, Dr. Rogelio Florete, through the advice of his mother Doña Salome Florete, had started to helm the day-to-day operations of Bombo Radyo. In the same year, the network launched DYRF 99.5 FM (now known as Star FM Iloilo). From then on, the network continued to grow until they acquired DWXB 102.7 FM from Universal Broadcasting Network in 1987 and became 102.7 WSM The Gentle Wind (now known as Star FM Manila).

Bombo Radyo stations

Star FM

Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks as well as from large radio networks (MBC's Love Radio and Yes The Best, and RMN's iFM), is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 17 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections or when severe weather (such as typhoons) or disasters strike an affected area.^[2]

Star FM stations

References

External links

• Official Website of Bombo Radyo Philippines


• Official Website of STAR FM